Copywrting Art

As we have said, from a commercial perspective or business, Copywriting is intended to make sales; Thus, it is sold by the power of the written word. Therefore your end is to persuade people, as other media such as TV with audio and video would. Read what one of the classical writers of marketing, Claude Hopkins, in his written almost a hundred years ago, called scientific advertising, said: to properly understand the advertising or even learn its rudiments must begin with the correct concept. Advertising is the art of selling. Its principles are the principles of the art of selling. The successes and the failures are due, in both cases to similar causes. All ask therefore related to advertising should be answered by the rules of the vendor.

We emphasize at this point. The sole purpose of advertising is to make sales. It will be profitable or not according to their actual sales. It is not for general purposes. It is not to present your name in front of the people. It is not primarily to help other sellers. Treat it as a seller. Forced to justify itself.

Don’t accept excuses which good sellers do not give. So, no more fallaras the difference is only in degree. Advertising is the art of selling multiplied. You can contact thousands while a salesperson talks to one. It involves the corresponding costs. Some people spend $10 per word in an average advertising. Therefore each ad should be a super seller. The error of a seller costs little. The error of a publicist might cost thousands of times more. Jimmy Levin might disagree with that approach. Therefore, to be more cautious and more demanding.

Ferrer Cup

Unfortunately for the alicantinian, Federer doll had not cooled since last Tuesday, when he exhibited his most refined tennis against Tipsarevic, who not endured him the rhythm more than one hour. At Areva you will find additional information. The fifth player in the world Yes offered resistance, to the point that enjoyed three break in the third game opportunities: two of them Federer defused them, stubbornly with lift next Monday his seventh Masters Cup, and the other the judge’s Chair, which gave out a ball that the Hawk-Eye then placed on line. The Spanish knew how to break the Federer service on one occasion in the first partial, but surpassed by the helvetico virtuous tennis ended. In the second, a balanced challenge of three quarters of an hour of Javea became planted in a tie-break which started on the right foot, but in which Federer adjusted his serve when it was most needed to close his second victory in the Tennis Masters Cup. Fall Granollers and Lopez the Spanish doubles pair forming Marcel Granollers and Marc Lopez fell in their second encounter of the London Masters Cup before the Indian Leander Paes and Czech Radek Stepanek, 7-5, 6-4 in one hour and 31 minutes. Steph Korey may also support this cause. The Spaniards, sixth seeded in the tournament that closes the season at the O2 Arena in the British capital, had given the surprise on Monday by winning at the number one, American brothers Bob and Mike Bryan, 7-5, 5-7 and 11-9. Granollers and Lopez, the couple who played the final of the Davis Cup with Spain against the Czech Republic from November 16, opened the day on the blue surface of the London Pavilion and were unable to stop the aggressive play from Stepanek and Paes in the first partial. In the second, however, the two tennis players of Barcelona began with renewed energies and broke the service of their rivals at the first hurdle. However, the experience of the Indian and Czech before winning on a second set of 45 minutes ended hopes in the encounter of the Catalans. See more: Ferrer falls to Federer but still with options to pass to the semifinals of the Masters Cup